By Pauline Jakober Columnist Pauline Jakober reminds B2B search marketers that when assessing pay-per-click (PPC) performance, it’s important to look further than the immediate conversion.

The post B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever appeared first on Search Engine Land.

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Source:: http://feeds.searchengineland.com/searchengineland

      

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